CPC (cost per click) or PPC (pay per click) means that you only pay for an ad if a user clicks on it.
- Other advertising models are:
- Cost per impression: You pay based on the number of times your ad is shown.
- Cost per engagement: You pay when a user completes a pre-defined engagement, such as watching your video ad.
Please note that some advertising models are restricted based on account recency, amount spent, or campaign type.